Overview
ASU’s shuttle tracking website, while essential for student commuters, is difficult to use on mobile devices. Users struggle with unclear navigation, unresponsive gestures, limited accessibility, and a lack of real-time feedback, leading to confusion, delays, and a frustrating experience when trying to track shuttles.
Redesigned the ASU shuttle tracking experience with a mobile-first, user-centered approach. The new design simplifies navigation, enhances accessibility, and provides clear, real-time feedback. Grounded in user research and validated through usability testing, the solution offers a cleaner, more intuitive interface aligned with ASU’s brand.
User Stories
Collected user stories from ASU students to understand their daily commuting challenges, expectations, and behaviors. These insights helped uncover specific pain points in the current shuttle tracking experience and ensured the redesign was rooted in real, relatable user needs.
User Persona
Based on user stories, I developed a persona representing a typical ASU student commuter, highlighting their goals, behaviors, and frustrations with the current shuttle tracking experience.
User Flow
This streamlined user flow maps how a student navigates the site to track a shuttle, starting from the homepage to selecting a route and beginning live tracking. It shaped the prototype’s structure by reducing steps, simplifying decisions, and supporting a seamless mobile experience.
Usability Testing
Usability testing on the low-fidelity prototype surfaced early friction points, guided design improvements, and validated the core structure ahead of high-fidelity development. Below are the key findings that shaped the next iteration:
High Fidelity Mockups
Bringing the final designs to life with visual clarity, brand alignment, and an intuitive, mobile-first experience.
Next Steps
Implement high-fidelity prototype into an interactive, testable format.
Conduct broader usability testing with a more diverse group of ASU students.
Collaborate with ASU stakeholders for potential real-world adoption or pilot testing.
Explore feature expansion, including shuttle capacity tracking and GPS-based auto-centering.
Code real-time tactile feedback to alert users via phone vibration as a shuttle approaches.
Learning and Growth
Learned how to translate user pain points into actionable design solutions.
Grew as a collaborator and facilitator through interviews and usability testing.
Gained experience in designing for accessibility, responsiveness, and system clarity.
Strengthened my ability to create scalable, brand-aligned UI systems
